Value First, Money Second

There are two kind of IMers (Internet Marketers). The first one live in 1980. The second one in 2016.

The first kind operates from a “I’ve got a secret, pay me good money and maybe I’ll tell you”. The second think a little bit different. They first show their credibility, give a good taste of what they’ve got in store, bribe you to want to find out more and only then ask for money.

What kind of marketer will you be?

Will you be a marketer which thinks that prospects should simply buy what he has because he created it (as most people do) or the one which recognizes that information is free today and people pay only for solutions to their problems? Continue reading “Value First, Money Second”

Writing Is Easy

One of the main objection when it comes to creating your first information product is that you don’t know how to write, you are not a writer.

Let me bust the myth right now. Information marketing is not about writing an award winning novel. It’s not about being as good as Stephen King, Anne Rice or Tom Clancy. It’s simply getting your point across in a clear and informative manner.

In other words, as long as you can write an email to a friend, you can write an ebook. Now, most people will tend to exaggerate when writing for an audience. They will try to make their text look overly sophisticated, designed to impress instead to educate. This is usually found on blogs, blogs with overly sophisticated language but little or no substance to the ideas sent across.

So I want to remind you once again – this is not a literary contest. The text must be clear and informative, not made to look like a literary art. You can drop all adjectives, you can drop all metaphors, actually, you can talk like a 14 year old child. Actually, talking like someone still in high school is a very good idea since it lets you focus on what you want that other person to understand and not the way you say it. Continue reading “Writing Is Easy”

How to finance your project part-time

Making money usually takes money, in one form or another. You can save money by bartering or by doing some of the tasks yourself but in the long term, you must actually invest some cash to get your business up and running.

Domain names, hosting, premium WordPress themes, read-proofing services, technical implementation, Aweber are just a few of the expenses you’ll incur as a internet entrepreneur.

Now, most people think that they can avoid spending money by looking for best deals (like $1/month hosting), using free themes or dedicating the time required to get complicated, usually technical tasks done themselves. This is not very effective. Spending 10 hours in order to save $9 is not a good way to build your business. Working somewhere else in those 10 hours and earning even $5/hour and a total of $50 is. Continue reading “How to finance your project part-time”

Joint Ventures Are Made By Friends, For Friends

Joint Ventures or the ability to promote on a pre-existing list may be the best thing, the best tool available for you in Internet Marketing. It’s an instant way to make money, it’s usually free and it converts better than most other methods.

For example, if you have a $100 product and you promote it on a list of 10.000 people with a 25% response rate, you’ll make 2500 sales. This means 2500 x $100 which equals $250.000. From this you’ll pay an affiliate commission to the list owner (usually 75%) but this still leaves you with a healthy chunk of money for traffic you haven’t paid, campaigns you haven’t ran and work you haven’t done. It’s like your personal ATM. Continue reading “Joint Ventures Are Made By Friends, For Friends”

Writing A Sales Letter – The Right Way

Sales letters are still the main way to sell something online. While you can find them in different forms, ranging from VSL (video sales letter), classical landing pages, webinars and hybrids, they are all based about on the same principles – AIDA.

AIDA stands for Attention, Interest, Desire, Action.

In other words, if you want to influence someone to do whatever you want, you need to capture their attention, make them interested in what you have to sell, make them desire it by showing how it can improve their life and persuade them to take action.

Writing sales copy is no easy deal. It’s a skill you learn in months if not years of practice and studying. However, there are some shortcuts you can take in order to make sure that your letter is relatively effective. Continue reading “Writing A Sales Letter – The Right Way”

One Step At A Time And Do It Right

When you first decide to launch your first online business, you’ll become excited (and that’s an understatement) and you’ll want everything done as soon as possible. You’ll take shortcuts, you’ll skip some steps from building your business and you’ll take the easiest way out.

And your business will fail.


It’s simple. Your business works if the systems inside of your business works. Yes, you can save time and write your sales copy in only two hours without doing prior research but this doesn’t mean that it will sell.

You can write a crappy book and hope that it will sell but this doesn’t mean that you won’t have a huge refund rate. You can build a simple and faulty website but this doesn’t mean it will actually serve your purposes.

In other words, unless you do it right, it won’t work. Continue reading “One Step At A Time And Do It Right”

Focus On Delivering Value

What is value in Internet Marketing?

This is a very interesting and confusing question. The first answer would be size. The bigger your information product is, the more valuable it seems. If your product is spanned over 40 DVDs it will look amazingly good. This is why so many people make their info products as big as possible, while in reality with some compressing it could all span on one DVD.

The second answer would be diversity. The way information is consumed is changing by the day. Five years ago, 90% of all information products were PDFs. Then audiobooks were the craze, video courses and membership sites. Continue reading “Focus On Delivering Value”

There Is No Sure Formula For An Online Business

When it comes to creating your online business, you may be inclined to look for a framework, a system that you can follow step by step and net you money. This is how most information products on biz op are formatted. You are persuaded to think that if you simply copy some PPC campaign or step-by-step procedure to earn money online, you’ll actually do.

There is a shortcoming to this tactic and that is scalability. Look, I can share with you right now a PPC campaign that does wonders for me and which brings me $1000 in profit for every $1000 invested. However, if I do that, a few things will happen.

First, the keywords price will go out artificially because way too many people will use it.

Second, it will lose it’s efficiency after 5 – 10 implementations, making it worthless for everyone on board. Continue reading “There Is No Sure Formula For An Online Business”

Do Not Plan Until The End

I am a productivity and organization freak. I’m always looking for ways to get more done or at least this is what I’ve done for a long time.

I’ve realized that it’s worthless to plan until the end because in life, you don’t know what you don’t know. In other words, you can create the perfect plan by days, by weeks even by hours towards launching your business but unless you’ve done this tens of times and you know with a certain degree of certainty, usually over 90% what will happen, planning until the end is stupid.


Because Murphy’s laws actually apply in business. Nothing will go out as planned. Some tasks will take less. Some tasks will take more. Some will be canceled and you’ll discover that you need to do new things, things you weren’t even aware of.

Sometimes unexpected things will happen as having your VA dropping out or realizing that your KW research (keyword research) is all wrong.

So it’s more or less worthless to create a long term plan.

What should you do instead?

Figure it out on the way. In other way, know where you want to go and then take steps towards that direction. You’ll never know everything that you must do but you’ll know the next task that you must take in almost 100% of circumstances.

Eben Pagan made a nice example out of this. Success, building a business, a career or anything else is like walking on a stairwell.

On this stairwell, you can only see the next step. You know that it will lead to where you want but you can’t see in front of it. You can consider that it’s surrounded by fog or whatever you want.

Now, most people out of lack of confidence will not walk on that stairwell since they want to know the entire road ahead. This is a luxury very hard to find. But you can simply walk on one stair, get it done and then the next thing you must do will come to you in one form or another.

You must simply trust the process that you’ll eventually get there, don’t get all analytical and try to predict things with accuracy (this may work in the corporate world, but remember, they have entire teams and procedures there) and simply walk, one foot in front of another. You may hit gold after two meters or two thousands but as long as you walk, you’ll get there.

How to put this into practice?

Determine what you want to achieve (for example, to write an ebook) and then simply ask yourself what is the next step towards doing that. Write it down and work on it. Once it’s done, ask yourself about the next step and do this until the book is completed.

Don’t make the mistake to plan the entire course as this will crush your creativity. You want to be able to take the best decisions in any given moment and not be kept in a strict framework where you simply have to paint by numbers.

Paint by numbers may work in many fields and you may even build some businesses using this principle but when it comes to IM, it’s awful.

In IM, it’s enough to know what you want and focus on the next action. One step in front of another.

Complete What You Start

Can you guess why most people fail in internet marketing?

At a first glance, it may be the lack of resources, the lack of knowledge or both. However, at a real, down to earth level it’s all about procrastination, about starting something but never actually finishing it.

You see, life is generally easy. As long as you start what you must and finish it into a reasonable amount of time, it’s easy to be rich, loved and healthy. However, most folks start something and get bored halfway or decide that there is a better approach to it even before they get the chance to test it.

For example, think about New Year Resolutions. This tradition is so popular that one of the most common activity after the 1st of January is not cleaning up after the holidays, but instead making life changing plans. This is the period where gyms sell more subscriptions in one month than in all the other 11 combined, where planners are sold in millions and when motivational books sales notice a significant spike.

However, by the end of January, gyms are once again empty and the planners and the books lie thrown somewhere in the house. In other words, it’s one thing to start something and it’s another to actually get it to completion. It takes very little energy to start a plan to change your life or to build an online business but it takes effort to actually get it to the end.

So one of the best advice I can give you is this – if you decide to do something, do it until the end. Don’t look for a better course of action. Don’t fall into the paralysis of analysis. Don’t look for 500 ways to bring traffic of 150 WordPress plugin to optimize your website. Decide what you want to do and actually do it until the very end. It’s very simple, very intuitive but guess what? It works, every time.

Because in reality, most folks spend more time on forums trying to learn about IM and discussing strategies than applying. They are looking for that perfect way to bring traffic or to polish up their IM skills just a little bit while other people are taking simple ideas and concepts and are actually making money out of them.

The self-help industry focuses a lot on learning. Brian Tracy for example taught me that every hour invested in learning increases my income directly, now or in the future. However, what Brian Tracy tried to say is that action without knowledge is being inefficient but knowledge without any kind of action is being delusional.

This means that you must invest time in both learning and doing, usually at a ratio of 80% for action, for doing, for the hard work needed and 20% for learning. This translates into the real life around 40 hours for work and 10 hours for study and not the other way around.

One of place from where most new IMers come is the seduction and self-help community. While I can see the benefit of learning and improving your life, these two fields are usually more of “think-tanks” than “do-tanks”. They analyze the how, the when, the why, the what but rarely put it into practice.

In dating, you can know all about the female psychology, all about seduction, all about approaching girls. Unless you go out and actually approach girls, none will net any results. The same can be said about fitness. You can learn about building muscle but unless you put in the efforts in the gym, all your knowledge will not boost the size of your muscles or decrease your body fat index even by 10%.

You need to put in the work. So start something and work on it until it’s completed, only then start something else. This is the true formula for success.