Writing Is Easy

One of the main objection when it comes to creating your first information product is that you don’t know how to write, you are not a writer.

Let me bust the myth right now. Information marketing is not about writing an award winning novel. It’s not about being as good as Stephen King, Anne Rice or Tom Clancy. It’s simply getting your point across in a clear and informative manner.

In other words, as long as you can write an email to a friend, you can write an ebook. Now, most people will tend to exaggerate when writing for an audience. They will try to make their text look overly sophisticated, designed to impress instead to educate. This is usually found on blogs, blogs with overly sophisticated language but little or no substance to the ideas sent across.

So I want to remind you once again – this is not a literary contest. The text must be clear and informative, not made to look like a literary art. You can drop all adjectives, you can drop all metaphors, actually, you can talk like a 14 year old child. Actually, talking like someone still in high school is a very good idea since it lets you focus on what you want that other person to understand and not the way you say it.

The harder part to writing a book is having something good to say. People won’t read something just because you’ve wrote it. People will read it because the information found inside of it is valuable and benefits their life in a direct way. They will read it as long as it’s a solution to one of their problems or it shows them how to improve their life in certain aspects.

This is why writing a book is like coaching. You don’t write on a purely theoretical level but instead you focus on providing advice to the other person. At every step of your writing process you should ask yourself what are the problems of the other person and how you can solve them as effectively as possible. You are a problem solver, not a novelist.

However, what do you do if English is not your first language?

Well, guess what? English is not my first language either. This means that I make a lot of mistakes when writing but guess what? Most people won’t notice them and most of those who will do, won’t actually care. Readers are generally interested in the advice and only a few (about 10%) will actually care of the small errors committed by the writer.

However, remember, you can always hire a read-proofer if you feel that your work needs to be polished. It costs around $5 to edit 1000 words and it’s money well spent. Nevertheless, for ebooks, unless you are an established writer, you should use your money somewhere else. An error in your sales copy may ruin your conversion or at least affect it but an error in your ebook will usually be overlooked.

It’s all about priorities. If you have the money, do it. But if you have to sacrifice something else, something more important as your sales funnel to do this, spend your money where it will bring the biggest benefit. If something is 80% right, then it’s good enough. It may come as a shock if you are a perfectionist but those last 20% of improvement will take more effort, money and energy than the first 80%.

So why bother with it?

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