Can you guess why most people fail in internet marketing?
At a first glance, it may be the lack of resources, the lack of knowledge or both. However, at a real, down to earth level it’s all about procrastination, about starting something but never actually finishing it.
You see, life is generally easy. As long as you start what you must and finish it into a reasonable amount of time, it’s easy to be rich, loved and healthy. However, most folks start something and get bored halfway or decide that there is a better approach to it even before they get the chance to test it.
For example, think about New Year Resolutions. This tradition is so popular that one of the most common activity after the 1st of January is not cleaning up after the holidays, but instead making life changing plans. This is the period where gyms sell more subscriptions in one month than in all the other 11 combined, where planners are sold in millions and when motivational books sales notice a significant spike.
However, by the end of January, gyms are once again empty and the planners and the books lie thrown somewhere in the house. In other words, it’s one thing to start something and it’s another to actually get it to completion. It takes very little energy to start a plan to change your life or to build an online business but it takes effort to actually get it to the end.
So one of the best advice I can give you is this – if you decide to do something, do it until the end. Don’t look for a better course of action. Don’t fall into the paralysis of analysis. Don’t look for 500 ways to bring traffic of 150 WordPress plugin to optimize your website. Decide what you want to do and actually do it until the very end. It’s very simple, very intuitive but guess what? It works, every time.
Because in reality, most folks spend more time on forums trying to learn about IM and discussing strategies than applying. They are looking for that perfect way to bring traffic or to polish up their IM skills just a little bit while other people are taking simple ideas and concepts and are actually making money out of them.
The self-help industry focuses a lot on learning. Brian Tracy for example taught me that every hour invested in learning increases my income directly, now or in the future. However, what Brian Tracy tried to say is that action without knowledge is being inefficient but knowledge without any kind of action is being delusional.
This means that you must invest time in both learning and doing, usually at a ratio of 80% for action, for doing, for the hard work needed and 20% for learning. This translates into the real life around 40 hours for work and 10 hours for study and not the other way around.
One of place from where most new IMers come is the seduction and self-help community. While I can see the benefit of learning and improving your life, these two fields are usually more of “think-tanks” than “do-tanks”. They analyze the how, the when, the why, the what but rarely put it into practice.
In dating, you can know all about the female psychology, all about seduction, all about approaching girls. Unless you go out and actually approach girls, none will net any results. The same can be said about fitness. You can learn about building muscle but unless you put in the efforts in the gym, all your knowledge will not boost the size of your muscles or decrease your body fat index even by 10%.
You need to put in the work. So start something and work on it until it’s completed, only then start something else. This is the true formula for success.